Om oss

About Elana Melbourne

Founded in 2016, Elana Melbourne began as a small, family-run business with a big vision: to create an online space where modern women could find effortless, high-quality fashion that feels as good as it looks. What started at a kitchen table in the heart of Melbourne has since grown into a trusted brand with customers across Australia and beyond — all while staying true to our roots in style, comfort, and authenticity.

Our journey began with a simple belief: women deserve clothing that supports their lifestyle — whether that's lounging at home, heading to brunch, or taking on the day with confidence. Inspired by timeless style and guided by a love for neutral tones, soft fabrics, and flattering fits, we carefully curate collections that are both wearable and refined. Every piece is selected with care to ensure it feels like an extension of you.

We pride ourselves on more than just clothing. From fast, free shipping with Australia Post to thoughtful packaging and a friendly customer service team, every step of the Elana experience is designed to be warm, personal, and seamless. We believe that great fashion doesn't have to be complicated — it just has to feel right.

Today, Elana Melbourne remains proudly family-owned. We are passionate about building a brand that stands for consistency, comfort, and understated elegance. Whether you're discovering us for the first time or coming back for your favorite staples, we're grateful to be part of your wardrobe — and your story.